Fujitsu recently issued a “Fujitsu Going Green Fact Sheet” which summarizes the steps it is talking to reduce the environmental impact of Fujitsu products, conserve energy and natural resources, and eliminate the use and production of hazardous substances and waste. 

The white paper highlights the various initiatives and accomplishments at the corporate and divisional levels. The paper states that “while Fujitsu is taking real steps in response to the crisis in global climate change with an effective and fiscally sound commitment to corporate and individual environmental responsibility, we recognize that we are just at the beginning of a long and sustained effort to ‘go green’.” 

To read or download the entire Going Green Fact Sheet, click on this link. 

On January 14, Fujitsu Transaction Solutions Inc. announced its “Pervasive Green” initiative in the retail industry, a company-wide mission to develop and promote products that are both created and used in an environmentally friendly manner. 

“Protecting and preserving the environment is very important, and as a company – from our parent Fujitsu Ltd. to our sister companies – we’ve taken steps to improve our products and manufacturing processes in a way that will positively impact the environment,” said Ed Soladay, chief operating officer at Fujitsu Transaction Solutions. “We want environmental responsibility to reach all parts of the retailing industry, and will develop and promote retail technology products that not only improve a retailer’s operations and bottom line, but improve their environmental footprint as well.” 

If you are interested in reading more about the Pervasive Green initiative, click here. 

Every year, Fujitsu issues its Sustainability Report. The purpose of the report is to describe “the thinking, efforts, and accomplishments regarding the social and environmental aspects of Fujitsu Group operations based on The FUJITSU Way, the core set of principles guiding the conduct of the Fujitsu Group”.
The second half of the report is dedicated to Fujitsu and the Environment, and provides a good perspective on how important the environment is to the company and its people. The Fujitsu Group Environmental Philosophy is stated as follows: “The Fujitsu Group recognizes that environmental protection is a vitally important business issue. By utilizing our technological expertise in the IT industry and our creative talents, we seek to contribute to the promotion of sustainable development. In addition, while observing all environmental regulations in our business operations, we are actively pursuing environmental protection activities on our own initiative. Through our individual and collective actions, we will continuously strive to safeguard a rich natural environment for future generations”.
This important paper contains a wealth of information that our Enterprise customers will be able to adapt to their own approach to protecting the environment. To read the entire report, click here.   
As a reflection of the Fujitsu commitment to sustainability, the company has been highly ranked in the Dow Jones Sustainability Indexes every year since first index in 1999. The Dow Jones Sustainability World Index (DJSI World) covers the top 10% of the biggest 2,500 companies in the Dow Jones World Index in terms of economic, environmental and social criteria. For more information about the Dow Jones Sustainability Indexes, go to the website.  

Products that earn the ENERGY STAR use less energy and prevent greenhouse gas emissions by meeting strict energy efficiency guidelines set by the U.S. Environmental Protection Agency and the Department of Energy. With energy costs and global warming becoming a top priority for consumers, Fujitsu is committed to offering solutions that help consumers conserve energy and improve the quality of our environment.
ENERGY STAR not only saves you money, it helps protect the environment
Fujitsu ENERGY STAR qualified mobile PCs use about half as much electricity as standard equipment – saving half in utility costs.  But more than that, ENERGY STAR also makes a difference for the environment.  Did you know that the average house can be responsible for twice the greenhouse gas emissions as the average car?  That’s because every time you flip on a light switch, run your dishwasher, or turn on your PC, you use energy, which means more greenhouse gas emissions from power plants.  So the more energy we can save through energy efficiency, the more we help to reduce greenhouse gases and the risks of global warming.
ENERGY STAR 4.0 Requirements
The US Environmental Protection Agency (EPA) and the US Department of Energy (DOE) recently published stricter guidelines for PCs to earn the ENERGY STAR.  Taking effect on July 20, 2007, ENERGY STAR 4.0 requires that qualified PCs consume even less energy while plugged in and while on the go.  The following Fujitsu mobile PCs already meet the strict ENERGY STAR 4.0 guidelines:

• LifeBook® B6210 Notebook
• LifeBook® B6220 Notebook
• LifeBook® P7230 Notebook
• LifeBook® P1610 Notebook
• Stylistic® ST5100 Tablet PC

Join Fujitsu in making a difference with ENERGY STAR. Go to www.energystar.gov for more information.

As PCs become more and more ubiquitous, many users find it necessary to dispose of their old computers. Because computers can contain hazardous material, they should be recycled through a reputable recycler for disposal of hazardous materials and recovery of reusable products. Fujitsu now offers a free Recycle Program through which you can return any notebook or tablet computer that is manufactured or sold by Fujitsu Computer Systems Corp. This program provides a zero cost and environmentally responsible solution for the return, recycle or full raw material recovery of these products. 

This is just one more way we demonstrate our commitment to our customers and the environment. For more information about the Fujitsu Recycle Program, please go to this link. 

To further strengthen environmental consideration in product development, the Fujitsu Group has taken action to eliminate the use of hazardous chemical substances in mobile computing products. To meet the requirements of the European Union’s Restriction of Hazardous Substances (RoHS) directive, the use of lead, mercury, cadmium, and hexavalent chromium is currently being eliminated. Substances containing PBB (Polybrominated biphenyls) and PBDE (Polybrominated diphenyl ethers) have already been eliminated from mobile components as part of the Fujitsu Group Environmental Protection Program. For more information about the steps Fujitsu is taking reduce hazardous materials, go to the RoHS page. To read the directive of the European Parliament on the restriction of the use of certain hazardous substances in electrical and electronic components, open this link to the Official Journal of the European Union.  

 Fujitsu has established “Green Policy 21” which is the concept that serves as the guideline for the company’s commitment to the environment. Using the slogan “We make every activity green”, the policy consists of Green Policy Products, Factories, Solutions, Earth, and Management. Each of the sections addresses a different environmental issue.  Green Policy Products: Ensure that new products are developed for which the environment is a consideration through all phases of the product life cycle.  Green Policy Factories: Strive for manufacturing activities that limit resource consumption and reduce emissions.  Green Policy Solutions: Reduce the environmental burden using “Environmentally Conscious Solutions” to improve our client companies’ operating efficiency.  Green Policy Earth: Promote enhancement of environmental education and voluntary activities by employees.  Green Policy Management: Establish an environmental management system in accordance with ISO14001 as the basis for all activities. To learn more about the wide-ranging approaches Fujitsu is taking to improve the environment, visit the Environmental Activities Information page.

In March, the Fujitsu Group announced the expansion of its end-of-life IT products-recycling service. In addition to the voluntary recycling service already underway in Australia, Canada, and the US, the service is now offered at one additional location each in Canada and the US. The Fujitsu Group will also expand the service gradually in Southeast Asian countries beginning in this month.
These additions in North America and the APAC region build on existing services in Japan and Europe, enabling IT products-recycling at a total of nine locations in six countries. In this way, Fujitsu is working with its environmentally-minded customers to deal appropriately with IT products that have reached the end of their useful life and thereby contribute to environmental sustainability.
To read the entire press release about this important topic, please go to this link.