Fujitsu aims to achieve a seven million ton CO2 reduction
Further strengthening its initiatives to promote Green IT, Fujitsu Limited announced in December a new Green Policy Innovation project which aims to achieve a cumulative reduction of more than 7 million tons of CO2 in the period from fiscal 2007 through fiscal 2010.
Fujitsu will concentrate its know-how and technological resources in two areas: reducing the environmental burden of the IT infrastructure, and reducing customers' environmental burdens through new IT applications. Going forward, the Company will introduce new products and services that will support these initiatives and allow customers to lessen their environmental burden, ultimately helping to curb global warming.
Environmental issues—and particularly the problem of global warming—are a growing concern for the global society. In the IT field, the proportion of electric power consumed by IT continues to grow due to the widespread use of IT equipment and the increased demands of data centers. As a result, the development of an energy-saving infrastructure has become an urgent priority. There are also high expectations that new IT applications can help reduce society's overall environmental burden; interest in "green IT" is only expected to intensify.
Since its establishment, Fujitsu has regarded environmental protection as one of its most important priorities, and the Company has continuously engaged in environmental activities. Today, discharging its responsibility to society as an IT enterprise, Fujitsu is building on its past achievements to initiate the Green Policy Innovation project as a bold measure to assist its customers in reducing their environmental burden.
To read the entire press release on this important initiative, go to this link on the Fujitsu web site.
Corn computer creates a buzz at CES
One of the products that generated the most excitement at CES this year was the Fujitsu “corn” computer. The corn polymer computer was created by Fujitsu to utilize corn (or other plant-based materials) to create the plastic housing, thus resulting in a substance that bio-degrades much more quickly than other plastics. Given the emphasis placed on the environment at this show, people sought out the Fujitsu display to get a closer look.
A number of reviewers took the opportunity to discuss bio-plastics in general with an emphasis on the “corn-puter”, including John C. Dvorak, who interviewed our own Richard McCormack. Other reviewers included Yahoo Tech, Geek.com, GreenBiz, and The Times and Democrat. Extensive coverage of the corn computer was also provided by local and national television stations.
If you are interested in the technology behind Bio-Based Polymers, you can download a Fujitsu white paper here.
Climate Savers Computing Initiative aims to reduce energy consumption
Fujitsu is one of the sponsor companies for the Climate Savers Computing Initiative SM, which was formed in June of 2007. To date, more than 100 companies and organizations have joined, and the group has formed international sub-teams to expand its efforts in Japan, Europe, China and Taiwan.
According to the Climate Savers Computing Initiative web site, the group is “a nonprofit group of eco-conscious consumers, businesses and conservation organizations dedicated to improving the power efficiency and reducing the energy consumption of computers.
“The average desktop PC wastes nearly half the power delivered to it. The Initiative’s goal is to achieve a 50 percent reduction in computer power consumption by 2010 by producing and purchasing power-efficient products and increasing the use of power management. According to industry analyst firm Gartner, the total PC power consumption per year for a well-managed 2,500-PC-strong organization is 50 percent lower than for an unmanaged one.”
To join or read more about the Climate Savers Computing Initiative, be sure to visit the group’s web site here.
Fujitsu Named 2007 Alltel IT Supplier of the Year
Fujitsu is proud to have been chosen by Alltel as the company's 2007 IT Supplier of the Year. This annual award recognizes the Alltel IT supplier that excels in service and support. In conferring the award, Alltel cited overall customer satisfaction, the Fujitsu commitment to aligning its strategies with Alltel's need, and the Fujitsu desire to always make things right.
"By properly aligning its server and storage strategies with our needs, Fujitsu Computer Systems has fully leveraged the relationship with Alltel and has delivered innovative solutions to help us drive down overall IT costs," said Scott Searls, senior vice president of procurement and logistics at Alltel.
To view the complete press release, please visit here.
Compact PRIMERGY TX120 approved as “Super Green Product”
Fujitsu Limited has recognized its PRIMERGY TX120, a compact size server with the world's smallest footprint, as a "Super Green Product". The TX120 reduces CO2 emission by 37% throughout its lifecycle. The Compact Size Server PRIMERGY TX120 is an environment-conscious product which fulfills customer needs with low power consumption, space saving design and whisper-quiet operation while maintaining the toughness essential to servers to operate 24/7 to keep business running.
This product aims to be the leading standard of the industry with full commitment from the product planning stage. It reflects demanding customer needs for advanced product performance such as energy saving, space saving, and quiet operation, and also reduced environmental load.
Low power consumption, aimed to be kept at a low level as a typical desktop PC, is realized by adopting low power consuming components and controlling fan rotation which leads to high standard in energy conservation. It also makes a significant contribution to resource saving by downsizing the heat sink and power supply unit while also maintaining minimum scalability based on past customer usage results.
The Fujitsu group will continue contributing to the global environment by providing customers with environment-friendly differentiated products and expanding Super Green Products which are strengthening energy and resource saving and measures against chemical materials.
Recently, the environmental problems have been a major issue as various forms of highly unusual weather occur worldwide and international regulations are enforced. Business enterprises and local governments are shifting to focus on green procurement as demands for providing environment-conscious products increase.
To learn more about the small but powerful PRIMERGY TX120, go to the TX120 web page.
Fujitsu laptops and Tablet PCs earn Energy Star and EPEAT awards
Fujitsu Computer Systems Corporation is proud that many of its laptop computers comply with the new stricter ENERGY STAR(R) 4.0 guidelines. The new guidelines, set by the U.S. Environmental Protection Agency and the Department of Energy, are designed to reduce energy consumption and prevent greenhouse gas emissions. Fujitsu has implemented the latest technology, including high-efficiency chip designs from Intel(R), to meet the new guidelines. ENERGY STAR compliance is just one of several Fujitsu initiatives designed to promote energy conservation and reduce environmentally harmful waste.
"With deep roots in the development and pioneering of unique mobile devices, Fujitsu -- by the nature of our business -- has always considered energy efficiency to be a design element of our mobile PCs. And as a green company, we strive to minimize the environmental impact of our products throughout their lifecycle," said Richard McCormack, senior vice president of marketing for Fujitsu Computer Systems. "We recognize that protecting the environment is a corporate obligation and an essential business requirement. We are committed to conserving energy and natural resources, and to taking the reduce-reuse-and-recycle approach to creating eco-friendly products. Fujitsu is also working on ensuring that more of our systems in future will also comply."
The new ENERGY STAR 4.0 guidelines require that PCs consume less energy while plugged in or on the go. Join Fujitsu in making a difference with ENERGY STAR. Go to www.energystar.gov for more information.
Additionally, Fujitsu has several products on the Electronic Product Environmental Assessment Tool (EPEAT) list. EPEAT, operated by the Green Electronics Council (GEC), helps buyers evaluate, compare and select desktop computers, notebooks and monitors based on their environmental attributes. EPEAT also provides a clear and consistent set of performance criteria for the design of products, and provides an opportunity for manufacturers to secure market recognition for efforts to reduce the environmental impact of its products. To learn more about the EPEAT list, go to the group web site.
Fujitsu Going Green Fact Sheet
Fujitsu recently issued a “Fujitsu Going Green Fact Sheet” which summarizes the steps it is talking to reduce the environmental impact of Fujitsu products, conserve energy and natural resources, and eliminate the use and production of hazardous substances and waste.
The white paper highlights the various initiatives and accomplishments at the corporate and divisional levels. The paper states that “while Fujitsu is taking real steps in response to the crisis in global climate change with an effective and fiscally sound commitment to corporate and individual environmental responsibility, we recognize that we are just at the beginning of a long and sustained effort to ‘go green’.”
To read or download the entire Going Green Fact Sheet, click on this link.